Course: Internship
Period: Sep 2024 - Jan 2025
Coaching: Daisy Yoo

Project Goal:
InMotion is a student team which develops an innovative car battery cooling technology to assist the energy transition in the automotive industry. They work on difficult challenges which generally require technical expertise to understand. This makes it complicated for them to sympathise with audiences without a technical background. Therefore, my project aimed to improve the student team’s engagement with a broader audience.

Additionally, I took on the role of marketing lead within the team.

Process:
I started by getting in touch with important stakeholders, and by deploying cultural probes for an explorative investigation into the status quo: how does the audience currently perceives the goals and challenges of InMotion, and what are their characteristics and needs? Using persona development, I determined opportunities for improving engagement and designed an interactive system which explains the difficulties and importance of fast charging battery development in an accessible and playful manner. This allowed a broader audience to understand the challenge and made them more receptive for engagement with the student team.

As marketing lead, I had more responsibilities within the team and gained deeper insights into business and company culture. I contributed my personal value to the large multidisciplinary team by taking initiative and involving myself in milestone events.